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Case Study

Connected Marketing for a Traditional Women's Apparel Brand

A traditional women's apparel brand improved inventory management and customer experience by integrating inventory across multiple stores and automating content marketing, also by building a Kiosk app that enables self-checkout and ordering unavailable colors/sizes in-store.

23%
Increase in sales

50%
Reduction in stockouts

8%
Increase in self-checkout transactions at stores

objective :

To increase sales and improve customer experience for a traditional women's apparel brand through the implementation of a connected marketing strategy, integrating inventory across multiple stores and automating content marketing, and building a Kiosk app for self-checkout and ordering unavailable colors/sizes in-store.

challenges

  • Limited visibility into inventory across stores leading to stockouts and lost sales

  • Difficulty in providing personalized and relevant content to customers due to manual processes

  • Limited ability to track customer behavior and preferences across channels

  • Lack of self-checkout and ordering unavailable colors/sizes in-store options

result

  • 23% increase in online sales

  • 10% increase in customer retention

  • Increase in customer satisfaction

  • 8% increase in average order value

  • Over 50% reduction in stockouts

  • Positive feedback on personalized offers and recommendations

  • 8% new sales in self-checkout transactions

  • Increase in orders for unavailable colors/sizes through the kiosk app

our approach

  • Implementation of a centralized inventory management system, connecting all stores and allowing for real-time visibility into inventory levels

  • Development of a customer data management platform, allowing for the tracking of customer behavior and preferences across channels

  • Automation of content marketing through the use of personalized email campaigns and targeted social media ads

  • Use of in-store technology such as QR codes and beacons to provide personalized offers and recommendations to customers

  • Integration of an e-commerce platform to allow for online purchases and in-store pickup

  • Building of a Kiosk app for self-checkout and ordering unavailable colors/sizes in-store.

result

  • 23% increase in online sales

  • 10% increase in customer retention

  • Increase in customer satisfaction

  • 8% increase in average order value

  • Over 50% reduction in stockouts

  • Positive feedback on personalized offers and recommendations

  • 8% new sales in self-checkout transactions

  • Increase in orders for unavailable colors/sizes through the kiosk app