A traditional women's apparel brand improved inventory management and customer experience by integrating inventory across multiple stores and automating content marketing, also by building a Kiosk app that enables self-checkout and ordering unavailable colors/sizes in-store.
To increase sales and improve customer experience for a traditional women's apparel brand through the implementation of a connected marketing strategy, integrating inventory across multiple stores and automating content marketing, and building a Kiosk app for self-checkout and ordering unavailable colors/sizes in-store.
Limited visibility into inventory across stores leading to stockouts and lost sales
Difficulty in providing personalized and relevant content to customers due to manual processes
Limited ability to track customer behavior and preferences across channels
Lack of self-checkout and ordering unavailable colors/sizes in-store options
23% increase in online sales
10% increase in customer retention
Increase in customer satisfaction
8% increase in average order value
Over 50% reduction in stockouts
Positive feedback on personalized offers and recommendations
8% new sales in self-checkout transactions
Increase in orders for unavailable colors/sizes through the kiosk app
Implementation of a centralized inventory management system, connecting all stores and allowing for real-time visibility into inventory levels
Development of a customer data management platform, allowing for the tracking of customer behavior and preferences across channels
Automation of content marketing through the use of personalized email campaigns and targeted social media ads
Use of in-store technology such as QR codes and beacons to provide personalized offers and recommendations to customers
Integration of an e-commerce platform to allow for online purchases and in-store pickup
Building of a Kiosk app for self-checkout and ordering unavailable colors/sizes in-store.
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