Case Study

Racing Community Portal and Engagement

Building Brand Advocates for a Leading 2-Wheeler Racing Brand through Promotion of Racing Events and Community Building

20%
Increase in owner participation in racing events

35%
Increase in user-generated content on social media

30%
Increase in user-generated content on social media

objective :

To increase brand advocacy for a leading 2-wheeler racing brand by promoting racing events, building a community of racers and followers, and increasing awareness of the brand's racing pedigree. Additionally, a dedicated racing portal and e-commerce platform were created to increase registration for events and sales of accessories and performance gears.

challenges
  • Lack of awareness of the brand's racing pedigree

  • Difficulty in generating user-generated content and brand advocacy

  • Limited access to racing-related products and gear

result
  • 20% increase in owner participation in racing events YOY

  • 35% increase in user-generated content on social media

  • 34% increase in brand advocates on Facebook and Instagram annually

  • 20% increase in registration for events through the dedicated racing portal

  • 15% increase in sales of racing-related accessories and gear through the e-commerce platform

our approach
  • Promotion of racing events through social media and targeted marketing campaigns

  • Building a community of racers and followers through social media and dedicated online platforms

  • Creating an e-commerce platform for the sale of racing-related accessories and performance gear

  • Leveraging brand's racing pedigree and success in the industry to increase awareness and interest

result
  • 20% increase in owner participation in racing events YOY

  • 35% increase in user-generated content on social media

  • 34% increase in brand advocates on Facebook and Instagram annually

  • 20% increase in registration for events through the dedicated racing portal

  • 15% increase in sales of racing-related accessories and gear through the e-commerce platform