Performance Campaigns backed by strong Digital Transformation support for your brand

20%
Increase in owner participation in racing events

35%
Increase in user-generated content on social media

30%
Increase in user-generated content on social media

objective :

To increase brand advocacy for a leading 2-wheeler racing brand by promoting racing events, building a community of racers and followers, and increasing awareness of the brand's racing pedigree. Additionally, a dedicated racing portal and e-commerce platform were created to increase registration for events and sales of accessories and performance gears.

challenges

Lack of awareness of the brand's racing pedigree
Difficulty in generating user-generated content and brand advocacy
Limited access to racing-related products and gear

result

20% increase in owner participation in racing events YOY
35% increase in user-generated content on social media
34% increase in brand advocates on Facebook and Instagram annually
20% increase in registration for events through the dedicated racing portal
15% increase in sales of racing-related accessories and gear through the e-commerce platform

our approach

Promotion of racing events through social media and targeted marketing campaigns
Building a community of racers and followers through social media and dedicated online platforms
Creating an e-commerce platform for the sale of racing-related accessories and performance gear
Leveraging brand's racing pedigree and success in the industry to increase awareness and interest

result

20% increase in owner participation in racing events YOY
35% increase in user-generated content on social media
34% increase in brand advocates on Facebook and Instagram annually
20% increase in registration for events through the dedicated racing portal
15% increase in sales of racing-related accessories and gear through the e-commerce platform