Crafting your customer's
Digital Journey
NDW
Marketing
Creative
Technology
@NDW we focus on crafting customer journeys where creative, marketing, and technology all play important roles.
Creative handles the design and engagement, marketing promotes the journey and uses customer data, and technology enables the journey and ensures it runs smoothly.
A Framework to measure your awareness campaign
7KPIs for measuring the awareness stage
At this stage, your
potential customers are aware that they have a specific need or problem
they need solving and they usually started researching answers to their
questions when they come across your company or website.
Our framework will help you audit these key KPIs to track how well
you're engaging awareness-stage users to find your site and consider
your brand as a possible solution to their pain points.
TECHNOLOGY
Website, CMS, Personalisation
Media
SEO, SMM
Creative
Content, Social (Platform-centric)
Experience the power of connected marketing.
During the consideration stage of the customer journey, businesses can use connected marketing techniques such as providing relevant and helpful content, utilizing social media and email marketing, leveraging search marketing, and showcasing customer reviews and testimonials to build trust, stay top of mind, and encourage potential customers to make a purchase
TECHNOLOGY
Kiosks, Campaign Integration, EMS, Dealer Integration, CRM
Media
Performance Marketing, Remarketing
Creative
Long Format Content (SEO, Benchmarking, Differentiator & Success Rate), Social (Reels & Video Production)
PET (Persuasion, Emotion, Trust) inspired conversions
During the conversion stage of the customer journey, a PET-inspired strategy could involve optimizing performance, enhancing the user experience, and leveraging technology to make the purchasing process as smooth and convenient as possible. This can help to increase the chances of turning potential customers into actual customers.
TECHNOLOGY
E-commerce (Website, Physical Store, App), Payment Gateway,
Media
Performance marketing, ORM,
Creative
Hyperlocal communication (Planning & Execution), Transactional communication
Personalised Solutions for Maximizing Customer LTV
To maximize customer lifetime value (LTV) through personalization during the retention stage of the customer journey, businesses can use customer data to send targeted communications, make personalized product recommendations, create personalized experiences, and offer personalized customer service. This can help to increase customer satisfaction and loyalty, which can lead to increased LTV.
TECHNOLOGY
Website Development, App Development, Loyalty Application
Media
Email WhatsApp & SMS Campaigns
Creative
ORM, Customer Engagement
Grow your Community
During the advocacy stage of the customer journey, businesses can focus on building a community of brand advocates by fostering a sense of belonging, encouraging customer feedback and participation, creating opportunities for social interaction, and rewarding advocacy. This can help to increase brand awareness and drive word-of-mouth marketing, attracting new customers.
TECHNOLOGY
Community Portals, Intranet Platforms
Media
Emailer, SMS, WhatsApp Campaigns
Creative
Customer Engagement, UGC Content - Social
Tech Enables a Great Digital Customer Journey
Technology is essential for creating a digital customer journey that is personalized, convenient, and backed by analytics. It helps businesses understand their customers and provide a high-quality experience that keeps them coming back.
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We are
A Digital Agency with a passion to empower businesses to reach their full potential in the online world
Years of experience
Global brands
Transactions Enabled
Proud Partners of
Let’s work together.
