Crafting your customer's

Digital Journey
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NDW

Marketing

Creative

Technology

@NDW we focus on crafting customer journeys where creative, marketing, and technology all play important roles.

Creative handles the design and engagement, marketing promotes the journey and uses customer data, and technology enables the journey and ensures it runs smoothly.

01

Awareness

A Framework to measure your awareness campaign

7KPIs for measuring the awareness stage
At this stage, your potential customers are aware that they have a specific need or problem they need solving and they usually started researching answers to their questions when they come across your company or website.

Our framework will help you audit these key KPIs to track how well you're engaging awareness-stage users to find your site and consider your brand as a possible solution to their pain points.

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TECHNOLOGY

Website, CMS, Personalisation

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Media

SEO, SMM

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Creative

Content, Social (Platform-centric)

02

Consideration

Experience the power of connected marketing.

During the consideration stage of the customer journey, businesses can use connected marketing techniques such as providing relevant and helpful content, utilizing social media and email marketing, leveraging search marketing, and showcasing customer reviews and testimonials to build trust, stay top of mind, and encourage potential customers to make a purchase

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TECHNOLOGY

Kiosks, Campaign Integration, EMS, Dealer Integration, CRM

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Media

Performance Marketing, Remarketing

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Creative

Long Format Content (SEO, Benchmarking, Differentiator & Success Rate), Social (Reels & Video Production)

03

Conversion

PET (Persuasion, Emotion, Trust) inspired conversions

During the conversion stage of the customer journey, a PET-inspired strategy could involve optimizing performance, enhancing the user experience, and leveraging technology to make the purchasing process as smooth and convenient as possible. This can help to increase the chances of turning potential customers into actual customers.

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TECHNOLOGY

E-commerce (Website, Physical Store, App), Payment Gateway,

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Media

Performance marketing, ORM,

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Creative

Hyperlocal communication (Planning & Execution), Transactional communication

04

Retention

Personalised Solutions for Maximizing Customer LTV

To maximize customer lifetime value (LTV) through personalization during the retention stage of the customer journey, businesses can use customer data to send targeted communications, make personalized product recommendations, create personalized experiences, and offer personalized customer service. This can help to increase customer satisfaction and loyalty, which can lead to increased LTV.

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TECHNOLOGY

Website Development, App Development, Loyalty Application

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Media

Email WhatsApp & SMS Campaigns

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Creative

ORM, Customer Engagement

05

Advocacy

Grow your Community

During the advocacy stage of the customer journey, businesses can focus on building a community of brand advocates by fostering a sense of belonging, encouraging customer feedback and participation, creating opportunities for social interaction, and rewarding advocacy. This can help to increase brand awareness and drive word-of-mouth marketing, attracting new customers.

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TECHNOLOGY

Community Portals, Intranet Platforms

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Media

Emailer, SMS, WhatsApp Campaigns

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Creative

Customer Engagement, UGC Content - Social

Tech Enables a Great Digital Customer Journey

Technology is essential for creating a digital customer journey that is personalized, convenient, and backed by analytics. It helps businesses understand their customers and provide a high-quality experience that keeps them coming back.

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We are NewgenLogo

A Digital Agency with a passion to empower businesses to reach their full potential in the online world

20+

Years of experience

200+

Global brands

1Mn+

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Insights

casestudy
Case Study

Revolutionizing Customer Engagement with AI Conversations

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Case Study

Connected Marketing for a Traditional Women's Apparel Brand

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Blog
Articles

Our commitment to clean coding

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Blog
Blog

WebAssembly: The future of web platform

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