Newgen Knowledge Works is a diversified group established in 1996 that partners with organizations, institutions and publishers to produce, enhance and transform content using compelling digital technologies.
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Our solutions and skills can work in many ways to suit your digital marketing needs.
We partner with global agencies on responsive web design,
e-commerce and app builds.
We work with multinational corporations on comprehensive creation and maintenance of their digital channels and paid, owned and earned media assets.
Leading Publishers collaborate with us on content management, enhancement and conversion solutions and services.
We engage with our Retail Clients on developing digital POS solutions, virtual storefronts and dispatch and fulfillment applications.
In order to manage the right activities and processes in the right locations, we analyse the complexity and importance of the deliverables and trust their completion with the most suitable team within our organisation.
Very simply put, we are a transnational company with a global workforce. We leverage a glocal (global and local) business model to achieve the optimum level of efficiencies and productivity. Typically, this would mean that more culture specific and complex processes such as design and project management would take place from London. More simple and/or geo-neutral processes such as technology builds, maintenance and operations would be managed from Chennai with local oversight and control.
We have been in the Smart Marketing Technology business for over 15 years. And have a wealth of expertise and experience in tech build, support and digital marketing services (click to see Smart stack) for several industry sectors across consumer, industrial, retail, publishing and marketing services organisations.
We leverage this cumulative know how and understanding to it's full advantage on every assignment that we are engaged with. This ensures we deliver phenomenal insight and value in developing compelling and relevant solutions and applications.